Las Vegas, the global entertainment hub, hosts the prestigious AVN Adult Entertainment Expo every year. Recently, adult wellness brand Happy Pi officially announced a contract with industry giant AVN Media Network to participate in the expo, scheduled for January 21-23, 2026, at the Virgin Hotel in Las Vegas.

This partnership marks Happy Pi's official entry into the core of the global adult entertainment industry, leveraging this platform to showcase its innovative products and connect with international clients.

01 Industry Event

Founded in 1984, the AVN Adult Entertainment Expo has become the world's largest and most influential adult industry event after more than four decades of development.

The expo attracts over 600 exhibitors and tens of thousands of visitors annually, covering adult entertainment products, health products, and technological equipment. The AVN Awards ceremony held during the expo is hailed as the "Oscars of the adult industry."

The expo not only provides a trade platform for the industry but also promotes product innovation and industry dialogue. In recent years, with the popularization of health concepts, the expo's focus has expanded from traditional adult content to the field of holistic health and wellness.

02 Strategic Significance

For Happy Pi, this collaboration with AVN has multifaceted strategic significance. It will provide the brand with direct access to global buyers and distributors, accelerating its international expansion.

According to research by Global Market Insights, the global adult products market is projected to exceed US$55 billion by 2026, with the Asia-Pacific region experiencing the fastest growth, at a CAGR of over 15%.

Exhibiting will allow Happy Pi to showcase its technological prowess and product innovation capabilities. In the adult health sector, consumers are increasingly focused on product quality, safety, and privacy protection—precisely Happy Pi's core strengths.

03 Market Prospects

The adult health industry is undergoing a transformation from the periphery to the mainstream. Driven by changing social attitudes and technological innovation, this industry is showing a trend towards diversification and specialization.

According to a report by Research and Markets, the smart adult product market is growing at a rate of 20% annually, with connected and personalized products being the most popular among consumers.

China's adult product market is growing rapidly and has become the world's second largest market. With domestic consumers becoming increasingly open to sexual health topics, the Chinese market size is projected to exceed RMB 180 billion by 2025.

04 Global Expansion

The partnership with AVN is part of Happy Pi's global strategy. In addition to the North American market, the brand is actively exploring the European, Southeast Asian, and Middle Eastern markets.

There are significant differences in the acceptance and preferences for adult health products across different markets. For example, European consumers place greater emphasis on the environmental friendliness and privacy protection of products, while the Southeast Asian market is more price-sensitive.

By participating in international exhibitions like AVN, Happy Pi can gain a more direct understanding of local market demands, providing a basis for product localization. Meanwhile, the exhibition also provides brands with opportunities to establish strategic partnerships.

The exhibition is not only a showcase for products but also a barometer of industry trends. As the adult health sector becomes mainstream, technological innovation and quality assurance have become crucial for brands to establish themselves in the global market.

For the adult health industry, participating in international exhibitions is just the beginning. How to translate exhibition exposure into sustained market growth will be the next challenge for brands like Happy Pi.

About AVN Media Network

AVN Media Network is a publishing, digital media and event management company for the adult entertainment industry. AVN Media Network's portfolio of businesses includes several widely recognized adult industry publications, expos, shows, and communities. These include gfy.com, an adult webmaster community, AVN magazine, AVN Online, GAYVN and AVN Adult Entertainment Expo.

About Happy Pi

Happy Pi is committed to the brand philosophy of "Enjoying Life, Pleasing Others and Yourself," emphasizing that sex toys are an important element in adding enjoyment to life, not only to bring pleasure to others but also to oneself.

Contact: sales@happypitech.com

Web: www.happypitech.com

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